Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.
2002, Rita Carter, Exploring Consciousness, p. 242:
Related memes tend to form mutually supporting meme-complexes such as religions, political ideologies, scientific theories, and New Age dogmas.
puhekieltä Something that is copied and circulated online with slight adaptations, including quizzes, basic pictures, video templates etc.
2005, "darklily", OT: Livejournal (discussion on Internet newsgroup soc.sexuality.general)
I do...but my journal is a mess. It's mostly filled with memes and my bitching about a house I am building.
2012, Greg Jarboe, You Tube and Video Marketing, 2nd edition:
The idea was to append Keyboard Cat to the end of a blooper video to "play" that person offstage after a mistake or gaffe, like getting the hook in the days of vaudeville. The meme became popular, Ashton Kutcher tweeted about it to more than 1 million followers, and more than 4,000 such videos have now been made.